IAM:GOOD. Avantgarde pastry, beyond ingredients and techniques
Gelecta presents IAM:GOOD Quintessential Pastry at Sirha 2023
![IAM:GOOD. Avantgarde pastry, beyond ingredients and techniques](https://www.gelecta.it/media/pages/media/af543910ec-1676285585/sirha23-g-00080-1280x1280-q90.jpg)
![Happiness starts from iAM!](https://www.gelecta.it/media/pages/media/18d314f686-1671031654/gelecta-iam-1280x1280-q90.jpg)
07/12 Happiness starts from iAM!
If you think IAM! a praline or a treat… IAM! definitely not. IAM! the metaphor for the uniqueness of every human being. IAM! the essential element, the quintessence of singularity, for understanding one's distinctiveness, one’s identity, one's “I”. And the magic of happiness starts when “I” realise “IAM!”
![MAKE IT A BETTER PLACE](https://www.gelecta.it/media/pages/media/262cf99b30-1656663664/gelecta-un-posto-migliore-03-1280x1280-q90.jpg)
13/10 MAKE IT A BETTER PLACE
A work by Artist and Pastry Chef Francesco Boccia, part of the Gelecta “Think Beyond Pastry” Collection
![SEARCH FOR THE LITTLE MOMENTS OF PLEASURE](https://www.gelecta.it/media/pages/media/1cb022fcbd-1656663600/gelecta-la-ricerca-di-piccoli-momenti-di-piacere-04-1280x1280-q90.jpg)
12/10 SEARCH FOR THE LITTLE MOMENTS OF PLEASURE
A work by Artist and Pastry Chef Francesco Boccia, part of the Gelecta “Think Beyond Pastry” Collection
![A NEW PASTRY WORLD](https://www.gelecta.it/media/pages/media/e0c9a5f906-1656663487/gelecta-nuovo-mondo-1280x1280-q90.jpg)
11/10 A NEW PASTRY WORLD
A work by Artist and Pastry Chef Francesco Boccia, part of the Gelecta “Think Beyond Pastry” Collection
![SIRHA 2021: the dawn of a new world in patisserie](https://www.gelecta.it/media/pages/media/188340a60e-1656663663/events-hero-1280x1280-q90.jpg)
01/10 SIRHA 2021: the dawn of a new world in patisserie
Gelecta created and presented GelectaSpace at Sirha 2021.
![Gelecta sponsors the Italian team, Winners of the World Pastry Cup 2021](https://www.gelecta.it/media/pages/media/3caabc25fa-1656663659/gelecta-sirha-lione-02-1280x1280-q90.jpg)
25/09 Gelecta sponsors the Italian team, Winners of the World Pastry Cup 2021
Every major victory began with a challenge.