IAM:GOOD. Avantgarde pastry, beyond ingredients and techniques

Gelecta presents IAM:GOOD Quintessential Pastry at Sirha 2023

25/05 Textural Engineering: The 440+ Meter-Long Tiramisu That Defied the Laws of Physics

Last April in London, a memorable chapter in the history of international pastry-making was written, transforming an icon of Italian tradition into an unprecedented feat of food engineering. It was not merely a test of culinary skill, but the creation of the longest tiramisu ever made, reaching the incredible official length of 440.58 meters and earning a Guinness World Record.

28/03 Guinness Tiramisù: Gelecta Makes History by Stabilizing 440.58 Metres of Tiramisù – The Longest in the World

Gelecta’s stabilization technology supported the international project The Longest Tiramisù – Guinness World Record Official Attempt, helping secure the Guinness World Record for the longest tiramisù in the world.

27/03 Gelecta and Francesco Boccia dedicate “TreNote” to the Guinness Tiramisù Challenge

Created by the world pastry champion, TreNote is the praline inspired by the perfect harmony of the Italian tiramisù. It is not simply a chocolate, but an artistic reinterpretation celebrating the three essential notes of the iconic dessert: coffee, cream, and cocoa.

10/03 Happiness starts from iAM!

If you think IAM! a praline or a treat… IAM! definitely not. IAM! the metaphor for the uniqueness of every human being. IAM! the essential element, the quintessence of singularity, for understanding one's distinctiveness, one’s identity, one's “I”. And the magic of happiness starts when “I” realise “IAM!”